dinmo_id

dinmo_id is the resolved profile ID assigned by DinMo during Profile Resolution.

It is the primary key of the resolved profile spine and the main key used to join the golden record, matched identifiers, audit tables, and downstream profile use cases.

Where dinmo_id appears

dinmo_id appears in:

• identity_golden

• identity_matched_ids

• identity_unresolved_records, when relevant

• Customer Hub, Segments, Activations, analytics, or downstream models that consume resolved profiles

See Output tables for the full warehouse reference.

Event Stitching produces dinmo_stitched_profile_id, not dinmo_id.

How dinmo_id is created

DinMo creates dinmo_id by applying matching rules inside an identity graph.

Records that match according to the configured rules are grouped into one resolved profile and receive the same dinmo_id.

ID continuity

dinmo_id is designed to remain stable across normal runs. In most cases, existing resolved profiles keep the same dinmo_id as new source records are added or updated.

A dinmo_id may change only when the resolved identity graph itself changes, for example when two previously separate profiles are merged after new matching evidence appears, or when matching rules or source data are materially changed.

Downstream systems should treat dinmo_id as the current resolved profile key and use Review and monitor to track identity changes over time.