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Golden record

The golden record is the canonical profile produced by Profile Resolution. It contains one row per dinmo_id.

Use the golden record when you need a trusted, deduplicated profile table for Customer Hub, Segments, Activations, analytics, or downstream models.

What the golden record contains

The golden record can include:

  • dinmo_id, the resolved profile ID

  • last_updated_at, the latest update timestamp for the resolved profile

  • selected identifiers, such as email, phone, user ID, or customer ID

  • selected model fields, such as country, consent status, signup date, or last login date

The physical output is exposed in identity_golden. See Output tables for the table reference.

How values are selected

When multiple source records merge into the same profile, DinMo needs to choose one value for each golden field.

This is handled through survivorship rules, such as:

  • Last non null

  • Most frequent

  • Model Priority Order

Recommended first fields

Start with fields that are useful and easy to validate:

  • email

  • phone number

  • user ID or customer ID

  • country

  • consent or subscription status

  • signup date or last login date

Keep the first golden record focused. A smaller table is easier to review before activation.

Validate the golden record

Before using the golden record downstream, validate:

  • profile count

  • identifier completeness

  • high-impact fields such as email and consent

  • sample profiles from important matching rules

See Review and monitor for the validation workflow.

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