Profile Resolution
Profile Resolution is the first layer of Identity Resolution. It deduplicates profile-like records, assigns a stable resolved profile key, and creates a canonical profile spine that can be reused across DinMo.
The output of Profile Resolution is centered on dinmo_id, the resolved profile ID.
dinmo_id.What Profile Resolution does
Profile Resolution:
reads profile-like source models, such as CRM contacts, ecommerce customers, app users, subscribers, or support contacts
standardizes configured identifiers and matching rules
groups records that refer to the same real-world customer or entity
creates a golden record with one row per
dinmo_id
For a step-by-step setup guide, see Create your first Profile Resolution project.
What Profile Resolution does not do
Profile Resolution does not resolve every warehouse table. Event, transaction, session, support ticket, and product usage tables should usually be modeled separately through Event Stitching or another attribution layer.
It also does not replace data modeling. Source models still need stable primary keys, useful identifiers, and fields that can support review and downstream use.
Main outputs
identity_golden
Consume one row per resolved profile.
identity_matched_ids
Inspect which identifiers belong to each resolved profile.
identity_unresolved_records
Investigate records excluded by missing data or guardrails.
identity_lookup, identity_match, and match_pairs
Audit how records entered, resolved, and matched in the graph.
See Output tables for the full table reference and Review and monitor for validation guidance.
When to use Profile Resolution
Use Profile Resolution when you need to:
deduplicate customer or user records
create a trusted profile spine for Customer Hub, Segments, Activations, analytics, or downstream models
build a golden record from multiple source systems
make identity decisions explainable through rules, audit tables, and monitoring
For the deduplication mechanics, see How customer deduplication works.
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