Send profile events

Overview

In this destination service, DinMo will export events in the profiles of Klaviyo.

To do so, you will need to go through these three steps:

• Creating a Klaviyo destination. Refer to the corresponding section for more info.

• Creating a user segment composed of all the events and their attributes that will be sent in Klaviyo. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

• Activating the segment to the Klaviyo destination to start sending data.

Any records added to your model or segment are treated as new events and are sent to Klaviyo when your sync runs.

Destination setup

To start sending events, you are first required to create a Klaviyo destination with the corresponding destination service.

Learn how to create such a destination in our step-by-step tutorial

Activation configuration

Once the destination has been setup, and your DinMo event segment (or model) created, you can create an activation to start sending data to Klaviyo right away.

Fields mapping

In the Fields mapping section, you are asked to specify the field contained in your DinMo segment that Klaviyo will use to link each segment's records to a Klaviyo contact. Depending on your Klaviyo configuration, it may be the email address of the user or a phone number.

You are also asked to specify the event name.

You can also map standard attributes linked to your event, especially:

• The time of occurence

• The value

• The currency

• The event ID

Scheduling

In this section, specify how often the events should be sent to Klaviyo.

All new events will be sent in batch to Klaviyo at the specified time interval (but using the event_time you declared)

Warnings

In this section, specify if you want to receive warning for your Klaviyo activation.

Consult the specific section to learn more about sync warnings