Export audiences

Overview

In this destination service, DinMo will create audiences and keep them up to date in Pinterest Ads.

To do so, you will need to go through these three steps:

• Creating a Pinterest Ads destination. Refer to the corresponding section for more info.

• Creating a user segment composed of all the users that will populate your Pinterest Ads audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

• Activating the segment to the Pinterest Ads destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

• Any new user entering your DinMo segment will be added to your Pinterest Ads audience

• Any user leaving your DinMo segment will be removed from your Pinterest Ads audience

Note that only users who have an identifier (for instance a phone number) linked to a Pinterest account will be present in your Pinterest Ads audience.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a Pinterest Ads destination with the corresponding destination service.

You will need to specify the ad account in which your audience will be created.

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to Pinterest Ads does not have the permissions for this account.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your audiences to Pinterest Ads will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new audience.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.

Refer to the Activation configuration section for more info about the default settings configuration process.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Pinterest Ads right away. The segment will be exported as a new audience in Pinterest Ads.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in Pinterest Ads. You may also optionally enter a description, that will be attached to the audience in Pinterest Ads.

By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the description will be the DinMo segment description.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to Pinterest Ads. Any non mapped fields in your segment will not be sent to Pinterest Ads.

Pinterest Ads will use the fields you send to recognize each user of your segment.

You need to map the following field:

• Email: The email addresses of the users.

The value can be in clear text, or hashed (SHA-256).

Scheduling

In this section, specify how often the audience should be updated in Pinterest Ads. Every time the audience is updated:

• Any new user having entered your DinMo segment since the last update will be added to your Pinterest Ads audience

• Any user having left your DinMo segment since the last update will be removed from your Pinterest Ads audience