Export Audiences
Overview
In this destination service, DinMo will create audiences and keep them up to date in Purchasely Custom Audiences.
To do so, you will need to go through these three steps:
Creating a Purchasely Custom Audiences destination. Refer to the corresponding section for more info.
Creating a user segment composed of all the users that will populate your Purchasely Custom Audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.
Activating the segment to the Purchasely Custom Audience destination to start sending data. Refer to the corresponding section for more info.
Each time the activation will be running:
Any new user entering your DinMo segment will be added to your Purchasely Custom Audience
Any user leaving your DinMo segment will be removed from your Purchasely Custom Audience
Destination setup
Learn how to create such a destination in our step-by-step tutorial
To start exporting audiences, you are first required to create a Purchasely Custom Audiences destination with the corresponding destination service.
Optional: Setup default activation settings
At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.
By configuring default settings, synchronizing all your audiences to Purchasely Custom Audiences will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new audience.
Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.
Refer to the Activation configuration section for more info about the default settings configuration process.
Activation configuration
Learn how to activate a segment in our step-by-step tutorial
Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Purchasely right away. The segment will be exported as a new audience in Purchasely.
Activation Name and Description
In this section, the name you enter will be the name given to the audience created in Purchasely.
By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the description will be the DinMo segment description.
Fields mapping
In the Fields mapping section, you are asked to specify which field corresponds to the User ID of the users of the segment.
Scheduling
In this section, specify how often the audience should be updated in Purchasely. Every time the audience is updated:
Any new user having entered your DinMo segment since the last update will be added to your Purchasely Custom Audiences
Any user having left your DinMo segment since the last update will be removed from your Purchasely Custom Audiences
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