Export Audiences

Overview

In this destination service, DinMo will create audiences and keep them up to date in Reddit Ads.

To do so, you will need to go through these three steps:

• Creating a Reddit Ads destination. Refer to the corresponding section for more info.

• Creating a user segment composed of all the users that will populate your Reddit Ads audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

• Activating the segment to the Reddit Ads destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

• Any new user entering your DinMo segment will be added to your Reddit Ads audience

• Any user leaving your DinMo segment will be removed from your Reddit Ads audience

Note that only users who have an identifier (for instance an email) linked to a Reddit account will be present in your Reddit Ads audience.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a Reddit Ads destination with the corresponding destination service.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your audiences to Reddit Ads will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new audience.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Reddit Ads right away. The segment will be exported as a new audience in Reddit Ads.

⚠️ You will need to specify the business account in which your audience will be created.

Note: If the business account you seek is not listed, it means that the user who connected DinMo to Reddit Ads does not have the permissions for this account.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in Reddit Ads. You may also optionally enter a description, that will be attached to the audience in Reddit Ads.

💡 By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the name of the description will be the DinMo segment description.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to Reddit Ads. Any non mapped fields in your segment will not be sent to Reddit Ads.

Reddit Ads will use the fields you send to recognize each user of your segment.

You can map the following fields, one of them being required:

• Email: The email addresses of the users.

The Reddit Custom Audiences API will only accept hashed values. For audience syncs, by default, DinMo automatically hashes first-party user data fields before sending requests to Reddit.

• Mobile Ad ID: the Mobile Advertising ID (MAID) refers to a unique, user-resettable identifier assigned to mobile devices for advertising purposes. There are two main types of MAIDs:

  • Google Advertising ID (GAID) for Android devices

  • Identifier for Advertisers (IDFA) for iOS devices

Scheduling

In this section, specify how often the audience should be updated in Reddit Ads. Every time the audience is updated:

• Any new user having entered your DinMo segment since the last update will be added to your Reddit Ads audience

• Any user having left your DinMo segment since the last update will be removed from your Reddit Ads audience