Create review invitations

Overview

This destination service allows you to create Trustpilot review invitations from DinMo. Each row sent by an activation triggers one invitation through the Trustpilot Invitation API.

You can use this service to send:

  • Service review invitations

  • Product review invitations

  • Both service and product review invitations

To do so, you will need to go through these three steps:

  • Creating a Trustpilot destination. Refer to the corresponding section for more info.

  • Creating a segment or model containing one row per invitation you want to send.

  • Activating this data to the Trustpilot destination to start sending invitations.

Destination setup

To start sending review invitations, you are first required to create a Trustpilot destination with the corresponding destination service: Create review invitations.

Learn how to create such a destination in our step-by-step tutorial

Default activation settings

At the end of the destination creation, DinMo lets you configure default activation settings. This step is optional.

You can define:

  • The Business ID to send invitations to

  • The Invitation type: service, product, or both

  • Optional invitation defaults such as template IDs, redirect URLs, sender name, sender email, and reply-to address

If you leave these optional invitation settings empty at the destination level, you can instead map them during activation setup on a per-row basis.

If no value is provided in DinMo for optional invitation settings, Trustpilot's own default invitation settings are used.

Activation configuration

Once the destination has been set up, and your DinMo data prepared, you can create an activation to start sending Trustpilot invitations right away.

Target configuration

In this section, you configure how the invitations should be created:

  • Business ID: choose the Trustpilot business unit that will receive the invitations

  • Invitation type: choose Service, Product, or Both

  • Service template ID and Service redirect URL: optional, available for service invitations

  • Product template ID and Product redirect URL: optional, available for product invitations

  • Sender name, Sender email, and Reply to: optional values that can be set globally for the activation

Product settings

If you select an invitation type including product reviews, DinMo also asks how product SKUs should be provided:

  • Enable Product per row if each row of your data already contains the product SKU to invite for

  • Leave Product per row disabled if you want to select one or several product SKUs that will be reused for every row of the activation

Fields mapping

In the Fields mapping section, you are asked to map the Trustpilot invitation fields to columns from your DinMo data.

The following fields are required:

  • Consumer name

  • Consumer email

  • Reference number

You can also map the following optional fields:

  • Reply to

  • Locale

  • Sender name

  • Sender email

  • Location ID

  • Service review tags

  • Product SKU when using Product per row

If you define values such as sender name, sender email, reply-to address, or template IDs in the destination settings, those values are applied to all rows of the activation. If you leave them empty there, you can provide them as mapped fields instead when supported.

Scheduling

In this section, specify how often invitations should be sent to Trustpilot.

Each activation run sends only the new rows detected by DinMo since the previous run.

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