# Create review invitations

## Overview

This destination service allows you to create **Trustpilot review invitations** from DinMo. Each row sent by an activation triggers one invitation through the Trustpilot Invitation API.

You can use this service to send:

* **Service review invitations**
* **Product review invitations**
* **Both service and product review invitations**

To do so, you will need to go through these three steps:

* Creating a Trustpilot destination. Refer to the [corresponding section](#destination-setup) for more info.
* Creating a segment or model containing one row per invitation you want to send.
* Activating this data to the Trustpilot destination to start sending invitations.

{% hint style="warning" %}
This destination is **insert-only**. DinMo sends new invitations but does not update or delete invitations that were already created in Trustpilot.
{% endhint %}

## Destination setup

To start sending review invitations, you are first required to create a Trustpilot destination with the corresponding destination service: **Create review invitations**.

{% hint style="info" %}
Learn how to create such a destination in our [step-by-step tutorial](/guides/get-started-with-dinmo/initial-configuration-of-dinmo/create-a-destination.md)
{% endhint %}

### Default activation settings

At the end of the destination creation, DinMo lets you configure default activation settings. This step is optional.

You can define:

* The **Business ID** to send invitations to
* The **Invitation type**: service, product, or both
* Optional invitation defaults such as template IDs, redirect URLs, sender name, sender email, and reply-to address

If you leave these optional invitation settings empty at the destination level, you can instead map them during activation setup on a per-row basis.

{% hint style="info" %}
If no value is provided in DinMo for optional invitation settings, Trustpilot's own default invitation settings are used.
{% endhint %}

## Activation configuration

Once the destination has been set up, and your DinMo data prepared, you can create an activation to start sending Trustpilot invitations right away.

### Target configuration

In this section, you configure how the invitations should be created:

* **Business ID**: choose the Trustpilot business unit that will receive the invitations
* **Invitation type**: choose `Service`, `Product`, or `Both`
* **Service template ID** and **Service redirect URL**: optional, available for service invitations
* **Product template ID** and **Product redirect URL**: optional, available for product invitations
* **Sender name**, **Sender email**, and **Reply to**: optional values that can be set globally for the activation

### Product settings

If you select an invitation type including product reviews, DinMo also asks how product SKUs should be provided:

* Enable **Product per row** if each row of your data already contains the product SKU to invite for
* Leave **Product per row** disabled if you want to select one or several product SKUs that will be reused for every row of the activation

{% hint style="warning" %}
DinMo currently supports product invitations with **product SKUs only**. Full product objects and product metadata are not supported in this destination.
{% endhint %}

### Fields mapping

In the Fields mapping section, you are asked to map the Trustpilot invitation fields to columns from your DinMo data.

The following fields are required:

* **Consumer name**
* **Consumer email**
* **Reference number**

You can also map the following optional fields:

* **Reply to**
* **Locale**
* **Sender name**
* **Sender email**
* **Location ID**
* **Service review tags**
* **Product SKU** when using **Product per row**

{% hint style="info" %}
If you define values such as sender name, sender email, reply-to address, or template IDs in the destination settings, those values are applied to all rows of the activation. If you leave them empty there, you can provide them as mapped fields instead when supported.
{% endhint %}

### Scheduling

In this section, specify how often invitations should be sent to Trustpilot.

Each activation run sends only the new rows detected by DinMo since the previous run.


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