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Yahoo DSP

Send first-party audiences from DinMo to Yahoo DSP.

Use the Yahoo DSP destination to add people from a DinMo segment to a Yahoo custom audience.

Supported destination service

DinMo connects to the Yahoo DSP Traffic API with a client ID and client secret. You need access to at least one advertiser in Yahoo DSP. The credentials can be obtained in your Yahoo DSP account; a separate developer account is not required for the Traffic API. See Yahoo's access guide for permissions and credential setup.

This destination sends audiences to Yahoo DSP. The Yahoo DSP data source imports reporting data into your warehouse and is configured separately.

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