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Activate

Activate activates one or more destinations.

Journey builder canvas showing a multi-step flow with Start, Wait, Segment, Activate and Stop nodes
Activate steps appear throughout the Journey canvas — each one represents a point where contacts are sent to configured destinations.

What Activate does

Activate is the step that sends contacts out of DinMo to the destination platforms you select. When a contact reaches a Activate step, DinMo activates that contact in each configured destination.

This is the step that produces real-world output — adding contacts to an email audience, updating a CRM segment, syncing to an ad platform, or triggering any other configured destination.

Common use cases

Destination type
Example

CRM audience

Add contacts to a Salesforce segment for a sales follow-up

Email platform

Sync to a Braze or Klaviyo audience for an automated email

Ad platform

Update a Meta or Google Ads audience for retargeting

Customer success tool

Add to an Intercom segment for an in-app message

Configuration

Setting
Requirement

Destination

At least one destination is required

Multiple destinations

You can activate multiple destinations in a single Activate step

Duplicate destinations

The same destination can appear in multiple Activate steps in the same Journey

If the same destination appears in multiple Activate steps, DinMo will activate the contact each time they reach a step that references it. Review this carefully — it may be intentional (for example, adding the same contact to the same audience at different points in the flow), but it can also be an unintended duplication.

Things to watch for

Immediate activation after Start

Placing a Activate step directly after Start — with no Wait between them — means contacts will be activated as soon as they enter the Journey.

The publish checklist will warn you when this happens. Confirm it was a deliberate business choice before publishing.

Stacking many Activate steps

Multiple Activate steps in immediate succession can create an overly aggressive flow that activates contacts across many destinations very quickly. Each Activate step should represent a deliberate point in the lifecycle.

Best practices

  • Add a Wait before the first Activate unless immediate activation is intentional.

  • Keep each Activate step purposeful — it should represent a meaningful moment in the customer's lifecycle, not just a technical output.

  • Review whether the same destination appears multiple times in the same Journey and confirm the repetition is intentional.

Related pages

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