Breakdowns
Understanding your audience composition is essential for optimizing your targeting strategy. With the Segment Breakdown Insights, you can now analyze how different criteria shape your segments in real-time.
This feature allows you to visualize field distributions directly within the Segment Builder, making it easier to refine your audience selection.
How it works
Open the Segment Builder.
Select or create a segment.
Click on the Breakdown tab.
Click on Add Breakdown to analyze a specific field.
Choose the field you want to break down (categorical).
Select a chart type that best represents the data.
Toggle between percentage or absolute values for better insights.
Click on Add Breakdown to see an other distribution.
Chart Types
Pie Chart
Percentage / Absolute
Bar Chart
Percentage / Absolute
Troubleshooting
Make sure the field you want to beakdown with is categorical. To do so, go to the parent model schema and change the field to the Categorical type.
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