Metrics configuration

What is a metric?

A metric is an aggregated value for an audience that measures its performance. The main objective of the metrics is to let you benchmark audiences and quantify campaign impact.

Examples of metrics include Average Order Value, Lifetime Value, Number of purchases, etc.

How to create a new metric?

Step 1: Go the Metrics section

The easiest way to create a metric is to go to the Metrics tab and click on "+ Create Metric"

Step 2: Enter the data used to calculate the metric

To configure your metric, you need to provide DinMo with several pieces of information:

1. The name of your metric

2. The model you want to aggregate. DinMo will automatically suggest all models related to the user model that is used to define profiles.

3. The field in your Event model that you want to aggregate (e.g. Price, Order identifier, etc.)

4. The aggregation rule (e.g. average, count, sum, etc.)

5. The format in which you want to view the metric: as a number, monetary value, or percentage.

Step 3: Configure the advanced settings of your metric

If you want to go further in configuring your metric, you can click on advanced settings.

You can choose how your metric should appear on the dashboard:

• “Snapshot” displays the current key figure, for the selected period.

• "Trend” displays the historical chart, for the selected period.

You can also add a description to your metric, so that it can be better understood by your teammates.

Monitor your metrics

On the metrics tab, you can track the value and evolution of your metrics over time, on different time scales.

You can also choose which audience you want to view a particular metric for, based on the audience settings you have configured.