Audience Creation

What is an Audience?

An audience is a cohort β€” subset of Profiles β€” built by importing an existing segment from the parent model.

The advantage of importing a segment as an audience is that it activates all tracking, memberships, A/B testing, and performance measurement features.

How to configure an Audience?

Step 1: Create an audience from a segment

Step 2 (Optional): Configure your Control Group

The control group corresponds to a percentage of an audience excluded from treatment. Users in the control group will be excluded from activations, helping you isolate the true uplift driven by your marketing actions. It helps you measure campaign effectiveness.

Users in the audience are assigned randomly to either the treatment or control group based on the treatment/control split selected during audience creation.

We recommend disabling this control group once you have validated the effectiveness of your marketing campaign.

Step 3: Enable Membership Tracking

Membership trackings enables you to monitor the flow of individuals in and out of this audience.

When enabled, DinMo will record when each member joins or leaves this audience.

Step 4:

Select the metrics you want to track for this audience and on which you want to validate/invalidate your AB Testing.

By default, DinMo lists all audiences that exist in your customer hub. You can always create new ones from this page if needed.

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