Overlap Analysis

Overview

The Segment Overlap Analysis feature helps you identify the common population between two segments. This is crucial for two primary reasons:

• Optimizing Activation Budgets: Prevent unnecessary spending by avoiding targeting highly similar populations with separate campaigns.

• Analyzing Rule Similarities: Understand if different segmentation rules unintentionally capture the same audience, revealing hidden correlations.

Segments should share the same parent model to be eligible for overlap analysis.

You can see overlaps in different places: directly in the segment builder or once the segments have already been created.

How to see Overlaps

Directly in the Segment Builder

• Open the Segment Builder.

• Select or create a segment.

• Click on the Overlap tab.

• Select comparison segment: A list of segments with the same parent model will appear. Select the segment you want to compare.

• View the overlap Analysis: DinMo will generate a visual representation showing the overlap between the two populations.

Once the Segments have been created

• Navigate to your segment: go to the Segments section in DinMo and click on the segment you want to analyze.

• Access overlap analysis: In the segment Analysis tab, click on the "Overlap" button.

• Select comparison segment: A list of segments with the same parent model will appear. Select the segment you want to compare.

• View the overlap Analysis: DinMo will generate a visual representation showing the overlap between the two populations.