> For the complete documentation index, see [llms.txt](https://docs.dinmo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dinmo.io/segments/overlap-analysis.md).

# Overlap Analysis

Overview

The Segment Overlap Analysis feature helps you identify the common population between two segments. This is crucial for two primary reasons:

* **Optimizing Activation Budgets**: Prevent unnecessary spending by avoiding targeting highly similar populations with separate campaigns.
* **Analyzing Rule Similarities**: Understand if different segmentation rules unintentionally capture the same audience, revealing hidden correlations.

{% hint style="warning" %}
Segments should **share the same parent model** to be eligible for overlap analysis.
{% endhint %}

You can see overlaps in different places: directly in the segment builder or once the segments have already been created.

## How to see Overlaps

### Directly in the Segment Builder

* Open the **Segment Builder**.
* Select or create a segment.
* Click on the *Overlap* tab.

<figure><img src="https://3204318043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxzBTp1t4OfqV67nXkVse%2Fuploads%2Fgit-blob-f5138b3dcd7e8e4bcb4be27215d06060e6d8dc79%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

* **Select comparison segment**: A list of segments with the same parent model will appear. Select the segment you want to compare.
* **View the overlap Analysis**: DinMo will generate a visual representation showing the overlap between the two populations.

<figure><img src="https://3204318043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxzBTp1t4OfqV67nXkVse%2Fuploads%2Fgit-blob-4a12f6d5bfa5422b10bde578583b985fe1645835%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

### Once the Segments have been created

* **Navigate to your segment**: go to the Segments section in DinMo and click on the segment you want to analyze.

<figure><img src="https://3204318043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxzBTp1t4OfqV67nXkVse%2Fuploads%2Fgit-blob-fb336c2fd305ec7fbb7911fa160eceac081b9bb5%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

* **Access overlap analysis**: In the segment Analysis tab, click on the "Overlap" button.
* **Select comparison segment**: A list of segments with the same parent model will appear. Select the segment you want to compare.
* **View the overlap Analysis**: DinMo will generate a visual representation showing the overlap between the two populations.

<figure><img src="https://3204318043-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxzBTp1t4OfqV67nXkVse%2Fuploads%2Fgit-blob-4b006ffd1015022e1a6404b06d7f2351f4cee7ec%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>


---

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