Overlap Analysis
Last updated
Last updated
The Segment Overlap Analysis feature helps you identify the common population between two segments. This is crucial for two primary reasons:
Optimizing Activation Budgets: Prevent unnecessary spending by avoiding targeting highly similar populations with separate campaigns.
Analyzing Rule Similarities: Understand if different segmentation rules unintentionally capture the same audience, revealing hidden correlations.
Both segments must be already created in DinMo.
Segments should share the same parent model to be eligible for overlap analysis.
Navigate to Your Segment: Go to the Segments section in DinMo and click on the segment you want to analyze.
Access Overlap Analysis: In the segment details tab, click on the "Overlap Analysis" button.
Select Comparison Segment: A list of segments with the same parent model will appear. Select the segment you want to compare.
View the Overlap Analysis: DinMo will generate a visual representation showing the overlap between the two populations.
