Breakdowns

Understanding your audience composition is essential for optimizing your targeting strategy. With the Segment Breakdown Insights, you can now analyze how different criteria shape your segments in real-time.

This feature allows you to visualize field distributions directly within the Segment Builder, making it easier to refine your audience selection.

How it works

  • Open the Segment Builder.

  • Select or create a segment.

  • Click on the Breakdown tab.

  • Click on Add Breakdown to analyze a specific field.

  • Choose the field you want to break down (categorical).

  • Select a chart type that best represents the data.

  • Toggle between percentage or absolute values for better insights.

  • Click on Add Breakdown to see an other distribution.

Chart Types

Chart Type
Use Case

Pie Chart

Percentage / Absolute

Bar Chart

Percentage / Absolute

Troubleshooting

  • Make sure the field you want to beakdown with is categorical. To do so, go to the parent model schema and change the field to the Categorical type.

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