Breakdowns

Understanding your audience composition is essential for optimizing your targeting strategy. With the Segment Breakdown Insights, you can now analyze how different criteria shape your segments in real-time.

This feature allows you to visualize field distributions directly within the Segment Builder, making it easier to refine your audience selection.

How it works

• Open the Segment Builder.

• Select or create a segment.

• Click on the Breakdown tab.

• Click on Add Breakdown to analyze a specific field.

• Choose the field you want to break down (categorical).

• Select a chart type that best represents the data.

• Toggle between percentage or absolute values for better insights.

• Click on Add Breakdown to see an other distribution.

Chart Types

Chart Type	Use Case
Pie Chart	Percentage / Absolute
Bar Chart	Percentage / Absolute

Troubleshooting

• Make sure the field you want to beakdown with is categorical. To do so, go to the parent model schema and change the field to the Categorical type.