Breakdowns

Understanding your audience composition is essential for optimizing your targeting strategy. With the Segment Breakdown Insights, you can now analyze how different criteria shape your segments in real-time.

This feature allows you to visualize field distributions directly within the Segment Builder, making it easier to refine your audience selection.

How to check breakdowns

In the segment builder

• Open the Segment Builder.

• Select or create a segment.

• Click on the Breakdown tab.

• Click on Add Breakdown to analyze a specific field.

• Choose the field you want to break down (categorical).

• Select a chart type that best represents the data.

• Toggle between percentage or absolute values for better insights.

• Click on Add Breakdown to see an other distribution.

Once the Segments have been created

• Navigate to your segment: go to the Segments section in DinMo and click on the segment you want to analyze

• Access the Analysis tab

• Go to the Breakdown tab

• Click on Add Breakdown to analyze a specific field.

  • Choose the field you want to break down (categorical).

  • Select a chart type that best represents the data.

  • Toggle between percentage or absolute values for better insights.

Troubleshooting

• Make sure the field you want to breakdown with is categorical. To do so, go to the parent model schema and change the field to the Categorical type.