# Metrics configuration

### What is a metric?

A metric is an aggregated value for an audience that measures its performance. The main objective of the metrics is to let you **benchmark audiences** and **quantify campaign impact.**

{% hint style="info" %}
Examples of metrics include *Average Order Value*, *Lifetime Value*, *Number of purchases*, etc.
{% endhint %}

### **How to create a new metric?**

#### **Step 1:** Go the Metrics section

The easiest way to create a metric is to go to the *Metrics* tab and click on *"+ Create Metric"*

<figure><img src="/files/tkkvhsMgqI4cjdL03yFh" alt=""><figcaption></figcaption></figure>

#### **Step 2:** Enter the data used to calculate the metric

To configure your metric, you need to provide DinMo with several pieces of information:

1. The name of your metric
2. The model you want to aggregate. DinMo will automatically suggest all models related to the user model that is used to define profiles.
3. The field in your Event model that you want to aggregate *(e.g. Price, Order identifier, etc.)*
4. The aggregation rule *(e.g. average, count, sum, etc.)*
5. The format in which you want to view the metric: as a number, monetary value, or percentage.
6. Possible filters to refine the metric results (based on a given product category, time frame, etc.)
7. *(Optional)* The Advanced Settings:
   1. You can also add a description to your metric, so that it can be better understood by your teammates.
   2. You can decide to override the default currency.

<figure><img src="/files/AMb4tgKlr57yZNNqBBXO" alt=""><figcaption></figcaption></figure>

### Monitor your metrics

On the metrics tab, you can track the value and evolution of your metrics over time, on different time scales.

You can also choose which audience you want to view a particular metric for, based on the audience settings you have configured.

<figure><img src="/files/g3UTH8zvMdr5LKnmUQLb" alt="" width="563"><figcaption></figcaption></figure>


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