Overview

Identity Resolution is available on Business and Enterprise plans. Reach out to your dedicated account manager to enable it in your workspace.

Identity Resolution is the DinMo identity layer for customer data. It helps you turn fragmented warehouse records and event streams into trusted profile and journey outputs that can be reused across Customer Hub, Segments, Activations, analytics, and downstream models.

For the business background on why identity resolution matters, see DinMo's guide to the identity graph and the single customer view.

Identity Resolution turns fragmented warehouse data into reusable profile and journey outputs.

Capabilities

DinMo Identity Resolution has two independent capabilities. Choose based on the grain of the data you want to resolve.

Capability	Use it when you need	Main ID	Main output
Profile Resolution	A trusted one-row-per-customer profile spine from profile-like records.	dinmo_id	identity_golden
Event Stitching	A behavioral journey graph across anonymous and known events.	dinmo_stitched_profile_id	Event profile attribution

You can use one capability without the other. When you use both, they stay independent and can be joined in your warehouse on identifiers you trust.

Workflow paths

Profile Resolution and Event Stitching follow separate workflows with independent outputs.

Profile Resolution creates the customer profile spine. Event Stitching creates event profile attribution for behavioral journeys.

Where to start

Your first question	Start with
Which customer records describe the same person?	Profile Resolution
How do I create a clean customer table for activation or analytics?	Profile Resolution
Which events belong to the same behavioral journey?	Event Stitching
How do anonymous events connect to known activity after login?	Event Stitching
I am not sure which one fits my use case.	Choose your project type

How the pieces relate

The main difference is the input grain:

• Profile Resolution resolves profile-like records such as customers, contacts, accounts, subscribers, or app users.

• Event Stitching stitches event-like records such as purchases, page views, sessions, app events, support interactions, or product usage events.

Profile Resolution creates dinmo_id. Event Stitching creates dinmo_stitched_profile_id. These IDs are separate by design because a customer master profile and a behavioral event journey have different lifecycles.

For the shared vocabulary, see Identity Resolution concepts.

Next steps

If you want to...	Read
Compare the two capabilities	Choose your project type
Build your first Profile Resolution project	Create your first Profile Resolution project
Configure Profile Resolution matching	Matching rules
Review Profile Resolution outputs	Output tables
Prepare event data	Prepare event data for Event Stitching
Create an Event Stitching project	Create an Event Stitching project
Understand Event Stitching behavior	How Event Stitching works
Review Event Stitching outputs	Event Stitching output tables