DinMo Documentation
  • 📙Core Concepts
  • Guides
    • ⚡Get started with DinMo
      • Initial Configuration of DinMo
        • Connect a Source
        • Create your Models
        • Create a Destination
      • Create and Activate Segments on DinMo
        • Create your first Segment
        • Activate your first Segment
    • 🌐Workspaces & Organizations
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  • Integrations
    • Data Sources
      • AWS Redshift
      • Databricks
      • Google BigQuery
      • PostgreSQL
      • Snowflake
    • Destination Platforms
      • Actito
        • Synchronize users attributes
        • Export contact lists
      • All My SMS
      • Batch
        • Synchronize contacts (MEP)
        • Synchronize profiles (CEP)
        • Send events (CEP)
      • Braze
        • Synchronize users attributes
        • Send track events
        • Synchronize subscription statuses
        • Export user lists
      • Brevo
        • Synchronize contacts
        • Export contact lists
      • Criteo
        • Export contact lists
      • Dialog Insight
        • Synchronise Contacts
      • Emarsys
        • Export contact lists
        • Synchronize contacts data
        • Synchronize custom table's data (RDS)
      • Firestore
        • Create and update Collection Documents
        • Export Audiences
      • Google Ads
        • Export audiences
        • Enhanced Conversions for Web
        • Upload click or offline conversions
          • Prerequisites and walkthrough
        • Adjust conversion events
        • Retract conversion events
      • Google Display & Video 360
        • Export audiences
      • Google Search Ads 360
      • Hubspot
        • Synchronize objects
      • Intercom
        • Export segments
        • Synchronize contacts
        • Synchronize companies
      • Iterable
        • Synchronize user attributes
        • Export contact lists
      • June Email Marketing
        • Export Contact Lists
      • Klaviyo
        • Export contact lists
        • Synchronise contacts
        • Create subscription list
      • LinkedIn Ads
        • Export user audiences
        • Export company audiences
      • Mailchimp
        • Export segments
      • Meta Ads
        • Export audiences
        • Send conversion events
      • Microsoft Ads (Bing)
        • Export audiences
      • Pinterest Ads
        • Export audiences
        • Send conversions
      • Reddit Ads
        • Export Audiences
      • Salesforce Marketing Cloud
        • Synchronize data extensions
      • SendGrid
        • Synchronize contacts
        • Export contact lists
      • Selligent
      • Snapchat Ads
        • Export Audiences
      • Splio
        • Synchronize contacts
      • TikTok Ads
        • Export Audiences
        • Send Offline Conversions
        • Send Web Conversions
      • X (Twitter)
        • Export audiences
      • Zendesk
        • Synchronize users
        • Synchronize custom objects' data
  • Models
    • Overview
    • Primary Keys
      • Detect duplicate primary keys
    • Calculated Fields
  • Identity resolution
    • Overview
  • Segments
    • Visual Builder
    • Breakdowns
    • Overlap Analysis
  • Activations
    • Overview
    • Sync Scheduling
    • Troubleshooting Syncs
      • Automatic pause or resume Activations
      • Sync warnings
  • AI PREDICTIONS
    • Overview
    • LTV and Churn
    • Product Recommendations
  • WORKSPACE MANAGEMENT
    • Set Up
    • Managing Users & Roles
    • Audit Logs
    • Enterprise Single Sign-On (SSO)
  • Security & Privacy
    • Overview
    • Networking
    • Privacy
    • Data Processing
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On this page
  • Sync operations
  • Sync modes
  • Mapping
  • Run history
  1. Activations

Overview

Activation is the process of synchronizing a segment’s or a model's data to a predefined destination.

An activation process triggers one or many syncs (depending on its configuration). A sync is a technical term that refers to the operations that will be made on the destination to reflect the changes observed in the segment query’s data between two executions.

Sync operations

When syncing a segment to a destination, four operations can be made to ensure the data within keeps up to date:

  • Insert a new record and its attributes

  • Delete an existing record

  • Clear all existing records

  • Update a record's attributes

Sync modes

DinMo supports three types of sync modes, depending on the type of data being sent or the intent:

  • Full sync: This will insert all segment records into the destination. It is the default sync mode when syncing a segment for the first time. It can also be triggered when the user asks for a historical refresh of the activation.

  • Incremental Sync: This mode is specifically designed for events. Incremental syncs transmit only the most recent event data, optimizing bandwidth usage.

  • Delta Sync: This mode is exclusive to dimensional segments. It updates the destination in the destination by inserting and deleting records based on calculations of the differences between the segments. Furthermore, it updates attributes of the segment members in the destination when they undergo changes.

Mapping

Mapping involves defining how fields from a segment should be matched with the standard user information used by marketing destinations. This includes identifying which column corresponds to specific details, such as email, phone number, or last name. Additional custom columns can also be mapped at the synchronization level for destinations that support it.

Run history

In the Run history tab of an activation, users can monitor sync by sync how the activation is performing, with valuable statistics.

  • DinMo will not send records which have a format issue (for instance, an empty or invalid email address). These issues are displayed under the Source issues column

  • Still, the destination might reject some records sent by DinMo. For instance, Google Ads will not be able to adjust a conversion value if the order id of the record does not correspond to an existing conversion.

Note: Not all destinations return statistics about potential rejected records.

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Last updated 3 months ago