Export First-Party segments
Overview
In this destination service, DinMo will create First-Party segments and keep them up to date.
To do so, you will need to go through these three steps:
Creating a The Trade Desk destination. Refer to the corresponding section for more info.
Creating a user segment composed of all the users that will populate your The Trade Desk segment. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.
Activating the segment to The Trade Desk destination to start sending data.
Each time the activation will be running:
Any new user entering your DinMo segment will be added to your First-Party segment
Any user leaving your DinMo segment will be removed from your First-Party segment
Destination setup
To start exporting First-Party segments, you are first required to create a The Trade Desk destination with the corresponding destination service.
You will need to specify the specific region in which your segment will be created (and in which customers must be present in order to ensure that matching between DinMo data and The Trade Desk data works)
Optional: Setup default activation settings
At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.
By configuring default settings, synchronizing all your segments to The Trade Desk will just take one click. Without default settings, you will be required to go through this configuration each time you activate a new audience.
Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.
Refer to the Activation configuration section for more info about the default settings configuration process.
Activation configuration
Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to The Trade Desk right away. The segment will be exported as a new First-Party segment in The Trade Desk.
Activation Name and Description
In this section, the name you enter will be the name given to the First-Party segment created in The Trade Desk. You may also optionally enter a description, that will be attached to the segment in The Trade Desk.
By default, and if you activate your segment using the default activation settings, the name of the First-Party segment will be the DinMo segment name, and the description will be the DinMo segment description.
Fields mapping
In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to The Trade Desk. Any non mapped fields in your segment will not be sent to The Trade Desk.
The Trade Desk will use the fields you send to recognize each user of your segment.
The Trade Desk accepts several identifiers, including: The Trade Desk GUID, hashed email address, hashed phone number, UID2, EUID, RampID, etc.
Scheduling
In this section, specify how often the First-Party segment should be updated in The Trade Desk. Every time the segment is updated:
Any new user entering your DinMo segment will be added to your First-Party segment
Any user leaving your DinMo segment will be removed from your First-Party segment
Warnings
In this section, specify if you want to receive warning for your The Trade Desk activation.
Last updated