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Snapchat Ads

Empower your marketing team to run performant targeting and lookalike campaigns on Snapchat.

Supported destination services

Learn more about all of our Destination service types on our Core Concepts page.
Destination service
Supported?
Type
Customer Lists
✅
Lists

Destination Setup

Please do the following steps to add Snapchat Ads as a destination in DinMo:
  1. 1.
    Go to the Destinations section in the navigation bar.
  2. 2.
    Click "Add a new destination".
  3. 3.
    Select "Snapchat Ads".
  4. 4.
    Click "Connect" to activate the connection. You will be redirected to Snapchat, where you will be asked to grant the necessary permissions to DinMo.
  5. 5.
    Click continue once the connection is done.
  6. 6.
    Give a name to your destination.
  7. 7.
    Click Connect.
​

Syncing Audiences

DinMo supports audiences sync to Snapchat. DinMo will create Custom Audiences for all your DinMo activations, matching users with their email address or their phone number.
After having connected your destination, to sync data to Snapchat Ads, you are required to create an Activation Target corresponding to this service. Once done, you can then send segments to this activation target.

Activation Target Setup

  1. 1.
    Navigate to the Destinations tab, and click on your Snapchat destination.
  2. 2.
    In the sidebar, click on "Create a new activation target", if none exists, or click on "New activation target" otherwise.
  3. 3.
    Name your Activation Target, for instance, "Snapchat Ads Audiences - US Account".
  4. 4.
    Select "Customers List" as the destination option.
  5. 5.
    Select the ad account that you want to use. If your ad account does not appear, it means that the user who set up the destination does not have the right permissions.
  6. 6.
    Hit Continue.
  7. 7.
    Next, define the default activation setup. This setup will be used by default to activate segments, but you will be able to change it when creating advanced activations. Please define the default related entity - this will tell DinMo which type of data should be sent to the activation target.
  8. 8.
    Then, map the fields of this entity to the fields required by the destination service. Specify which properties of your entity correspond to the email address (compulsory), and which property corresponds to the phone number (optional).
    ​
  9. 9.
    Under the Scheduling options, choose the time interval for syncing your segments to Snapchat Ads. A daily sync is sufficient for most use cases.
  10. 10.
    Click "Continue," and then click "Create" to finish.
​

Activation Setup

Now that you have properly configured your activation target, you are ready to sync data to this destination service. To do so:
  1. 1.
    Go to the Segments tab.
  2. 2.
    Click on the segment you wish to activate.
  3. 3.
    On the sidebar, click on "Activate", in the upper right.
  4. 4.
    Tick the Snapchat Ads activation target corresponding to Custom Audiences. You can tick other activation targets, if you wish to create multiple activations at once.
  5. 5.
    If you want to not to use the default activation settings that has been defined in the activation target, click on Advanced, and make the necessary changes.
  6. 6.
    Hit Activate on the upper right, then, click on "Sync my activation", to start sending data right away.
​
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Last modified 4mo ago