Google Search Ads 360

Sending data to Google Search Ads 360: Step-by-Step Guide

Supported destination services

Learn more about all of our Destination service types on our Core Concepts page.

Destination service	Supported?	Type
Conversions	✅	Events

Destination Setup

Please do the following steps to add Google Search Ads 360 as a destination in DinMo:

1. Go to the Destinations section in the navigation bar.

2. Click "Add a new destination".

3. Select "Google Search Ads 360".

4. Click "Connect" to activate the connection. You will be redirected to Google, where you will be asked to grant the necessary permissions to DinMo.

   
5. Click continue once the connection is done.

6. Give a name to your destination.

7. Click Connect.

Syncing Floodlight Conversions

Sync Setup

Here are the necessary steps involved in the creation of a new sync to Floodlight Conversions:

1. Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.

2. Select "Event Segment", then click "Continue".

3. Choose your Google Search Ads 360 platform in the dropdown, then click “Continue.”

   
4. Fill in the agency ID, advertiser ID and account ID.

5. Select "Floodlight" as the Segmentation Type.

6. Select the device type corresponding to the events data to be synced. Floodlight supports the following devices:

   Devices Types
   Desktop
   High End Mobile
   Tablet
   Other Device

7. Choose the type of conversions to be synced. It can either be transactions or actions.

8. Fill in the Fields Mapping section. Google requires the following information:

   Required Fields Mapping
   Google Click ID
   Conversion ID
   Event Timestamp
   Event Name

9. Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads. A daily sync is sufficient for most use cases.

10. Click “Continue,” then “Create” to finish.