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Google Ads

Connect DinMo to Google Ads in a few seconds.

Supported destination services

Learn more about all of our Destination service types on our Core Concepts page.
Destination service
Supported?
Type
Customer Match
✅
Lists
Click Conversions
✅
Events
Enhanced Conversions for Leads
✅
Events
Enhanced Conversions for Web
✅
Events

Destination Setup

Please do the following steps to add Google Ads as a destination in DinMo:
  1. 1.
    Go to the Destinations section in the navigation bar.
  2. 2.
    Click "Add a new destination".
  3. 3.
    Select "Google Ads".
  4. 4.
    Click "Connect" to activate the connection. You will be redirected to Google, where you will be asked to grant the necessary permissions to DinMo.
  5. 5.
    Click continue once the connection is done.
  6. 6.
    Give a name to your destination.
  7. 7.
    Click Connect.
​

Syncing Audiences

After having connected your destination, to sync data to Google Ads Customer Match, you are required to create an Activation Target corresponding to this service. Once done, you can then send segments to this activation target.
​

Activation Target Setup

  1. 1.
    Navigate to the Destinations tab, and click on your Google Ads destination.
  2. 2.
    In the sidebar, click on "Create a new activation target", if none exists, or click on "New activation target" otherwise.
  3. 3.
    Name your Activation Target, for instance, "Google Ads Audiences - US Account".
  4. 4.
    Select "Customer Match" as the destination option.
  5. 5.
    Select the ad account that you want to use. If your ad account does not appear, it means that the user who set up the destination does not have the right permissions.
  6. 6.
    Specify the data type corresponding to your activation target.
  7. 7.
    Hit Continue.
  8. 8.
    Next, define the default activation setup. This setup will be used by default to activate segments, but you will be able to change it when creating advanced activations. Please define the default related entity - this will tell DinMo which type of data should be sent to the activation target.
  9. 9.
    Then, map the fields of this entity to the fields required by the destination service. The mapping depends on the data type selected previously:
User Identifier Field
Description
CONTACT_INFO
  • Provide Hashed Email, Hashed Phone Number or Address Info.
  • Address Info: Country Code - 2-letter country code in ISO-3166-1 alpha-2 of the user’s address.
  • Address Info: First Name - Provide first name which has been already whitespace trimmed, lowercased.
  • Address Info: Last Name - Provide last name which has been already whitespace trimmed, lowercased.
  • Address Info: Postal Code - Postal code of the user’s address.
  • Email Address - Provide an email address which has been already whitespace trimmed, lowercased.
  • Phone Number - Provide a phone number which has been already whitespace trimmed, lowercased.
CRM_ID
  • User ID (Required) - Advertiser-assigned user ID for Customer Match upload.
MOBILE_ADVERTISING_ID
  • Mobile ID (Required) - Mobile device ID (advertising ID/IDFA).
  1. 10.
    Under the Scheduling options, choose the time interval for syncing your segments to Meta Ads. A daily sync is sufficient for most use cases.
  2. 11.
    Click "Continue," and then click "Create" to finish.

Activation Setup

Now that you have properly configured your activation target, you are ready to sync data to this destination service. To do so:
  1. 1.
    Go to the Segments tab.
  2. 2.
    Click on the segment you wish to activate.
  3. 3.
    On the sidebar, click on "Activate", in the upper right.
  4. 4.
    Tick the Google Ads activation target corresponding to Customer Match. You can tick other activation targets, if you wish to create multiple activations at once.
  5. 5.
    If you want to not to use the default activation settings that has been defined in the activation target, click on Advanced, and make the necessary changes.
  6. 6.
    Hit Activate on the upper right, then, click on "Sync my activation", to start sending data right away.
​

Syncing Click Conversions

DinMo can be used to sync click events to Google Ads, to bypass cookie based tracking limitations.
Google Ads proposes a multiple of different event types: Page View, Purchase, Download, etc. DinMo supports each of these events.
Note that on DinMo, each event activation corresponds to one and only of these types. The type is specified in the setup process described below. If you want to send multiple types of events to Google Ads, you should do the following:
  • Create an event segment per event type you wish to activate. This can be done easily using the no-code visual builder.
  • Activate each of these event segments with the process described below.
After having connected your destination, to sync data to Google Ads Click Conversions, you are required to create an Activation Target corresponding to this service. Once done, you can then send segments to this activation target.

Activation Target Setup

  1. 1.
    Navigate to the Destinations tab, and click on your Google Ads destination.
  2. 2.
    In the sidebar, click on "Create a new activation target", if none exists, or click on "New activation target" otherwise.
  3. 3.
    Name your Activation Target, for instance, "Google Ads Click Conversions - US Account".
  4. 4.
    Select "Click Conversion" as the destination option.
  5. 5.
    Select the customer ID that you want to use. If your customer ID does not appear, it means that the user who set up the destination does not have the right permissions.
  6. 6.
    Hit Continue.
  7. 7.
    Next, define the default activation setup. This setup will be used by default to activate segments, but you will be able to change it when creating advanced activations. Please define the default related entity - this will tell DinMo which type of data should be sent to the activation target.
  8. 8.
    Then, map the fields of this entity to the fields required by the destination service:
    Required Fields Mapping
    Google Click ID
    Order ID
    Event Timestamp
    Value
    Currency Code
    ​
  9. 9.
    Under the Scheduling options, choose the default time interval for syncing your segments to Google Ads.
  10. 10.
    Click "Continue," and then click "Create" to finish.

Activation Setup

Now that you have properly configured your activation target, you are ready to sync data to this destination service. To do so:
  1. 1.
    Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.
  2. 2.
    Select "Event Segment".
  3. 3.
    Choose the segment you want to sync to Google Ads, then click "Continue".
  4. 4.
    Select the appropriate Activation Target.
  5. 5.
    Click "Continue".
  6. 6.
    Enter the conversion name (for instance, "Store Visit").
  7. 7.
    Specify the conversion type corresponding to your events. DinMo supports the following types:
    Conversion Type
    PAGE_VIEW
    PURCHASE
    SIGNUP
    DOWNLOAD
    ADD_TO_CART
    BEGIN_CHECKOUT
    SUBSCRIBE_PAID
    PHONE_CALL_LEAD
    IMPORTED_LEAD
    SUBMIT_LEAD_FORM
    BOOK_APPOINTMENT
    REQUEST_QUOTE
    GET_DIRECTIONS
    OUTBOUND_CLICK
    CONTACT
    ENGAGEMENT
    STORE_VISIT
    QUALIFIED_LEAD
    CONVERTED_LEAD
    ​
  8. 8.
    If you want to modify the default fields mapping of the activation target, do so. Note that the "Value" field corresponds to the value of the chosen Conversion Type.
  9. 9.
    Under the Scheduling options, modify the time interval for syncing your segments to Meta Ads if you do not intent to use the default one defined in the activation target.
  10. 10.
    Click "Continue," and then click "Create" to finish.
​
​

Syncing Enhanced Conversions for Web

DinMo supports conversion events syncs to Google Enhanced Conversions for Leads. Refer to Google's documentation for more information.

Sync Setup

  1. 1.
    Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.
  2. 2.
    Select "Event Segment", then click "Continue".
  3. 3.
    Choose your Google Ads platform in the dropdown, then "Enhanced Conversions for Web", and click “Continue.”
  4. 4.
    Select the appropriate Customer ID.
  5. 5.
    Enter the Conversion Action corresponding to the sync. A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Read this doc to learn more about conversion actions.
  6. 6.
    Under the Fields Mapping section, map the fields that Google should interpret as the Order ID, the Conversion Time, and the user identifier. The user identifier can be either an email address, or a phone number. Note that SHA256 hashed values are the only acceptable format for Google for the email or the phone number. However, DinMo will detect whether your data has been hashed or not, and will proceed to hash it automatically if necessary.
  7. 7.
    Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads. A daily sync is sufficient for most use cases.
  8. 8.
    Click “Continue,” then “Create” to finish.
​

Syncing Enhanced Conversions for Leads

DinMo supports conversion events syncs to Google Enhanced Conversions for Leads. Refer to Google's documentation for more information.

Sync Setup

  1. 1.
    Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.
  2. 2.
    Select "Event Segment", then click "Continue".
  3. 3.
    Choose your Google Ads platform in the dropdown, then "Enhanced Conversions for Web", and click “Continue.”
  4. 4.
    Select the appropriate Customer ID.
  5. 5.
    Enter the Conversion Action corresponding to the sync. A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Read this doc to learn more about conversion actions.
  6. 6.
    Under the Fields Mapping section, map the fields that Google should interpret as the Order ID, the Conversion Time, and the user identifier. The user identifier can be either an email address, or a phone number. Note that SHA256 hashed values are the only acceptable format for Google for the email or the phone number. However, DinMo will detect whether your data has been hashed or not, and will proceed to hash it automatically if necessary.
  7. 7.
    Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads. A daily sync is sufficient for most use cases.
  8. 8.
    Click “Continue,” then “Create” to finish.
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