Export segments


In this destination service, DinMo will create segments and keep them up to date in Mailchimp.

To do so, you will need to go through these three steps:

  • Creating a Mailchimp destination. Refer to the corresponding section for more info.

  • Creating a user segment composed of all the users that will populate your Mailchimp segment. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

  • Activating the segment to the Mailchimp destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

  • Any new user entering your DinMo segment will be added to your Mailchimp segment

  • Any user leaving your DinMo segment will be removed from your Mailchimp segment

Note that only users who have an email linked to a SendGrid contact will be present in your Mailchimp segment. In this service, DinMo will not create new contacts in Mailchimp.

Destination setup

To start exporting segments, you are first required to create a Mailchimp destination with the corresponding destination service.

Learn how to create such a destination in our step-by-step tutorial

When setting up a Mailchimp destination, you must specify to which Contact List the segment should belong. This is because in Mailchimp, segments are attached to a unique parent Contact list, and they cannot contacts which are not existing contacts in this list.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your contacts segments to Mailchimp will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new segment.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your activations if you wish to.

Refer to the Activation configuration section for more info about the default settings configuration process.

Note: Please be careful when running a 'Historical refresh', in that case, DinMo will delete the segment in Mailchimp, and recreate it from scratch.

Activation configuration

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Mailchimp right away. The segment will be exported as a segment in Mailchimp.

Learn how to activate a segment in our step-by-step tutorial

Activation Name and Description

In this section, the name you enter will be the name given to the segment created in Mailchimp.

By default, and if you activate your segment using the default activation settings, the name of the segment will be the DinMo segment name.

Fields mapping

In the Fields mapping section, you are asked to specify which field corresponds to the email address of the users of the segment.


In this section, specify how often the segment should be updated in Mailchimp. Every time the segment is updated:

  • Any new user having entered your DinMo segment since the last update will be added to your Mailchimp segment, if and only if this user is already an existing Mailchimp contact

  • Any user having left your DinMo segment since the last update will be removed from your Mailchimp segment

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