Export Audiences


In this destination service, DinMo will create audiences and keep them up to date in TikTok Ads.

To do so, you will need to go through these three steps:

  • Creating a TikTok Ads destination. Refer to the corresponding section for more info.

  • Creating a user segment composed of all the users that will populate your TikTok Ads audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

  • Activating the segment to the TikTok Ads destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

  • Any new user entering your DinMo segment will be added to your TikTok Ads audience

  • Any user leaving your DinMo segment will be removed from your TikTok Ads audience

Note that only users who have an identifier (for instance a phone number) linked to a TikTok account will be present in your TikTok Ads audience.

Also note that the minimal size of a TikTok audience is 1,000 users. Lower sized audiences will be rejected.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a TikTok Ads destination with the corresponding destination service.

You will need to specify the ad account in which your audience will be created.

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to TikTok Ads does not have the permissions for this account.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your audiences to TikTok Ads will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new audience.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.

Refer to the Activation configuration section for more info about the default settings configuration process.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to TikTok Ads right away. The segment will be exported as a new audience in TikTok Ads.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in TikTok Ads. You may also optionally enter a description, that will be attached to the audience in TikTok Ads.

By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the name of the description will be the DinMo segment description.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to TikTok Ads. Any non mapped fields in your segment will not be sent to TikTok Ads.

TikTok Ads will use the fields you send to recognize each user of your segment.

You can map the following fields, one of them being required:

  • Email: The email addresses of the users. It can be in clear text, or hashed (SHA-256 or SHA-512)

  • Phone: The phone numbers of the users. E164 format is preferred ('+49xxxxxxxx'). It can be in clear text, or hashed (SHA-256)

Note that due to a limitation in the TikTok Ads API, sending both the email and the phone number at the same time might generate errors on their side. Prefer sending just one of these two fields.


In this section, specify how often the audience should be updated in TikTok Ads. Every time the audience is updated:

  • Any new user having entered your DinMo segment since the last update will be added to your TikTok Ads audience

  • Any user having left your DinMo segment since the last update will be removed from your TikTok Ads audience

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