Export audiences


In this destination service, DinMo will create audiences and keep them up to date in Microsoft Ads.

To do so, you will need to go through these three steps:

  • Creating a Microsoft Ads destination. Refer to the corresponding section for more info.

  • Creating a user segment composed of all the users that will populate your Microsoft Ads audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

  • Activating the segment to the Microsoft Ads destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

  • Any new user entering your DinMo segment will be added to your Microsoft Ads audience

  • Any user leaving your DinMo segment will be removed from your Microsoft Ads audience

Note that only users who have an email address linked to a Microsoft account will be present in your Microsoft Ads audience.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a Microsoft Ads destination with the corresponding destination service.

You will need to specify the account and customer ID in which your audience will be created.

Note: If the account or customer id you seek is not listed, it means that the user who connected DinMo to Microsoft Ads does not have the right permissions.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your audiences to Microsoft Ads will just take one click. Without default settings, you will be required to go through this configuration each time you activate a new audience.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.

Refer to the Activation configuration section for more info about the default settings configuration process.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Microsoft Ads right away. The segment will be exported as a new audience in Microsoft Ads.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in Microsoft Ads. You may also optionally enter a description, that will be attached to the audience in Microsoft Ads.

By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the description will be the DinMo segment description.

Fields mapping

In the Fields mapping section, you are asked to specify which field in your segment or model corresponds to the email address of the users. It can be in clear text, or hashed (SHA-256).


In this section, specify how often the audience should be updated in Microsoft. Every time the audience is updated:

  • Any new user having entered your DinMo segment since the last update will be added to your Microsoft Ads audience

  • Any user having left your DinMo segment since the last update will be removed from your Microsoft Ads audience

Frequent issues

Accepting Microsoft Terms and Conditions

For DinMo to be able to export audiences to Microsoft Ads, you are required to accept Microsoft's terms and conditions directly in the Microsoft portal.

To do so, please proceed with the following steps:

  • Create a new audience in Microsoft Advertising:

  • Select Customer match list as the definition option for your audience:

  • Accept the terms and conditions here

  • To submit your approval, you must create your audience, even if it contains no data

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