Export company audiences

Overview

In this destination service, DinMo will create audiences of companies and keep them up to date in LinkedIn Ads.

To do so, you will need to go through these three steps:

• Creating a LinkedIn Ads destination. Refer to the corresponding section for more info.

• Creating a model or segment composed of all the companies that will populate your LinkedIn Ads audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

• Activating the segment to the LinkedIn Ads destination to start sending data. Refer to the corresponding section for more info.

Important note:

• LinkedIn does not support audiences update. Your audience will therefore not be updated by DinMo after the first activation.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a LinkedIn Ads destination with the corresponding destination service.

You will need to specify the ad account in which your audience will be created.

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to LinkedIn Ads does not have the permissions for this account.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to LinkedIn Ads right away. The segment will be exported as a new audience in LinkedIn Ads.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in LinkedIn Ads. You may also optionally enter a description, that will be attached to the audience in LinkedIn Ads.

By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the description will be the DinMo segment description.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to LinkedIn Ads. Any non mapped fields in your segment will not be sent to LinkedIn Ads.

LinkedIn expects to receive at least one of these identifiers to recognize the companies you send: Company Name, Company Domain, Company Website URL or the LinkedIn Company Page URL (all in clear text).

Note that you can map more than one field to increase the likelihood for LinkedIn to identify each company of your segment.