DinMo Documentation
  • πŸ“™Core Concepts
  • Guides
    • ⚑Get started with DinMo
      • Initial Configuration of DinMo
        • Connect a Source
        • Create your Models
        • Create a Destination
      • Create and Activate Segments on DinMo
        • Create your first Segment
        • Activate your first Segment
    • 🌐Workspaces & Organizations
    • πŸ’­Need Help?
  • Integrations
    • Data Sources
      • AWS Redshift
      • Databricks
      • Google BigQuery
      • PostgreSQL
      • Snowflake
    • Destination Platforms
      • Actito
        • Synchronize users attributes
        • Export contact lists
      • All My SMS
      • Batch
        • Synchronize contacts (MEP)
        • Synchronize profiles (CEP)
        • Send events (CEP)
      • Braze
        • Synchronize users attributes
        • Send track events
        • Synchronize subscription statuses
        • Export user lists
      • Brevo
        • Synchronize contacts
        • Export contact lists
      • Criteo
        • Export contact lists
      • Dialog Insight
        • Synchronise Contacts
      • Emarsys
        • Export contact lists
        • Synchronize contacts data
        • Synchronize custom table's data (RDS)
      • Firestore
        • Create and update Collection Documents
        • Export Audiences
      • Google Ads
        • Export audiences
        • Enhanced Conversions for Web
        • Upload click or offline conversions
          • Prerequisites and walkthrough
        • Adjust conversion events
        • Retract conversion events
      • Google Display & Video 360
        • Export audiences
      • Google Search Ads 360
      • Hubspot
        • Synchronize objects
      • Intercom
        • Export segments
        • Synchronize contacts
        • Synchronize companies
      • Iterable
        • Synchronize user attributes
        • Export contact lists
      • June Email Marketing
        • Export Contact Lists
      • Klaviyo
        • Export contact lists
        • Synchronise contacts
        • Create subscription list
      • LinkedIn Ads
        • Export user audiences
        • Export company audiences
      • Mailchimp
        • Export segments
      • Meta Ads
        • Export audiences
        • Send conversion events
      • Microsoft Ads (Bing)
        • Export audiences
      • Pinterest Ads
        • Export audiences
        • Send conversions
      • Reddit Ads
        • Export Audiences
      • Salesforce Marketing Cloud
        • Synchronize data extensions
      • SendGrid
        • Synchronize contacts
        • Export contact lists
      • Selligent
      • Snapchat Ads
        • Export Audiences
      • Splio
        • Synchronize contacts
      • TikTok Ads
        • Export Audiences
        • Send Offline Conversions
        • Send Web Conversions
      • X (Twitter)
        • Export audiences
      • Zendesk
        • Synchronize users
        • Synchronize custom objects' data
  • Models
    • Overview
    • Primary Keys
      • Detect duplicate primary keys
    • Calculated Fields
  • Identity resolution
    • Overview
  • Segments
    • Visual Builder
    • Breakdowns
    • Overlap Analysis
  • Activations
    • Overview
    • Sync Scheduling
    • Troubleshooting Syncs
      • Automatic pause or resume Activations
      • Sync warnings
  • AI PREDICTIONS
    • Overview
    • LTV and Churn
    • Product Recommendations
  • WORKSPACE MANAGEMENT
    • Set Up
    • Managing Users & Roles
    • Audit Logs
    • Enterprise Single Sign-On (SSO)
  • Security & Privacy
    • Overview
    • Networking
    • Privacy
    • Data Processing
Powered by GitBook
On this page
  • Overview
  • Destination setup
  • Activation configuration
  • User consent
  • Conversion Action
  • Fields mapping
  • Scheduling
  1. Integrations
  2. Destination Platforms
  3. Google Ads

Upload click or offline conversions

This destination allows you to upload offline or custom conversions using Google Click Id (Gclid) or hashed first-party data.

PreviousEnhanced Conversions for WebNextPrerequisites and walkthrough

Last updated 2 months ago

Overview

With this destination service, DinMo will upload custom or offline conversion events (drive to store, offline purchase, etc.) to optimize targeting.

If you send conversions with first-party data, this refers to the Google API Enhanced Conversions for Leads. Check out the to learn more about this service.

In addition, take a look at our article if you'd like to learn more about the importance of s.

To do so, you will need to go through these three steps:

  • Creating a Google Ads destination. Refer to the for more info.

  • Creating an event segment composed of all the events you wish to send to Google Ads. All records of the segment correspond to a unique conversion action (for instance, purchase), that was previously created in Google Ads. Refer to this to learn how to build segments without SQL in DinMo.

  • Activating the segment to the Google Ads destination to start sending data. Refer to the for more info.

DinMo will be sending all the new conversion events each time the activation is running.

Destination setup

Learn how to create such a destination in our

To start sending conversion events, you are first required to create a Google Ads destination with the corresponding destination service.

You will need to specify the ad account (also named Customer Id) to which your events will be sent.

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to Google Ads does not have the permissions for this account.

Activation configuration

Once the destination has been setup, and your DinMo segment containing all your conversion events created, you can create an activation to start sending data to Google Ads right away.

User consent

Since early 2024, it is mandatory to send user consent modes to Google Ads.

Failure to comply will result in Google stopping the processing of the data you send.

You can either define the consent mode for all events of the segment, or, at a per-event granularity, if the consent mode is contained in one field of your segment.

To define the consent mode at a per-event granularity, select 'Custom mapping' in the user data consent dropdown. Then, please click on 'Add a Mapping' to map the 'User consent field'.

The corresponding field should be a boolean: it can either be 'True' (when the user did grant consent), or 'False', otherwise. Any other value (for instance, empty value) will be considered as 'Unspecified consent'.

Conversion Action

When setting up a activation, you need to specify the related conversion action. All records of the segment will be considered as conversion events of the selected action (for instance, 'Add to cart', 'Purchase', 'Click', etc.).

Make sure your segment only contains conversions of the selected type.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to Google Ads. Any non mapped fields in your segment will not be sent to Google Ads.

Google Ads will use the fields you send to identify the conversions and their values, and recognize each user behind the conversions.

You must map the following fields:

  • Email (Required): The email addresses of the user at the origin of the conversion. It can be in clear text, or hashed (SHA-256)

  • Order Id (Required): The identifier of the conversion

  • Conversion time (Required): The timestamp when the conversion took place

If the conversion is transactional (i.e referring to a purchase), you must also map the two following fields:

  • Value: The price spent by the customer during the transaction

  • Currency code: The currency of the transaction

To increase the chance of identifying the user behind the conversion, you can also map the following fields:

  • Phone: The phone numbers of the users. E164 format is preferred ('+49xxxxxxxx'). It can be in clear text, or hashed (SHA-256)

  • First Name: It can be in clear text, or hashed (SHA-256)

  • Last Name: It can be in clear text, or hashed (SHA-256)

  • Postal Code: It can be in clear text, or hashed (SHA-256)

  • Country Code: 2-letter country code in ISO-3166-1 alpha-2 of the user’s address. It can be in clear text, or hashed (SHA-256)

  • State: It can be in clear text, or hashed (SHA-256 )

  • City: It can be in clear text, or hashed (SHA-256)

The higher the number of fields you send, the most likely Google will be able to identify the users.

Scheduling

In this section, specify how often the conversions should be sent to Google Ads.

All new conversions will be sent in batch to Google Ads at the specified time interval.

We highly recommend setting up at least a daily schedule frequency. Google Ads might indeed reject old conversions.

Sending offline or custom conversions to Google Ads requires pre-configuration in your Google Ads account and tag manager. Refer to the if you need guidance on your Google Ads and Google Tag Manager accounts.

Learn how to activate a segment in our

dedicated page
step-by-step tutorial
official documentation
ending conversions to Google Ads
step-by-step tutorial
step-by-step tutorial
corresponding section
corresponding section