Synchronize contacts data

Overview

In this destination service, DinMo will export and update attributes in the contacts table, and, optionally, insert new contacts.

To do so, you will need to go through these three steps:

• Creating an Emarsys destination. Refer to the corresponding section for more info.

• Creating a user model or segment composed of all the users and their attributes that will be updated in Emarsys.

• Activating the model or segment to the Emarsys destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

• If you ticked the insert mode option, all new contacts in the model or segment will be inserted as a contact in Emarsys

• All attributes values that have changed since the last activation will be updated in Emarsys

If you chose not to insert new contacts, only users of the model who have an email address linked to an existing contact in Emarsys will be updated.

If you chose to insert new contacts, they will be created in the list you define in the setup of the destination. Already existing contacts can be located anywhere.

Note that you might have to wait a bit before you see the contacts being creating in the Emarsys interface.

Destination setup

To start synchronizing contacts data, you are first required to create an Emarsys destination with the corresponding destination service.

In this process, specify in which contacts list new contacts will be created. This is because Emarsys requires each contact to be part of at least one list.

Learn how to create such a destination in our step-by-step tutorial

Activation configuration

Once the destination has been setup, and your DinMo model or segment created, you can create an activation to start sending data to Emarsys right away.

Learn how to activate a segment in our step-by-step tutorial

Fields mapping

In the Fields mapping section, you are asked to specify the field contained in your DinMo model corresponding to the email address of the user (it must be in clear text). This field will be used to link the model's records to existing contacts.

You can then map any other attribute existing in Emarsys. These attributes will then be updated by DinMo during each activation.

Custom Attributes

In this section, any field you select will be exported as a new custom attribute in Emarsys. The associated field will have the same name in Emarsys and DinMo.

The values of the attributes selected here will then also be updated at each activation.