Send Web Conversions

Overview

With this destination service, DinMo will share web events from your data warehouse as web conversion events. Syncing online events helps you improve ad delivery and targeting by capturing missing conversions

To do so, you will need to go through these three steps:

• Creating a TikTok Ads destination. Refer to this corresponding section for more info.

• Creating an event segment composed of all the events you wish to send to TikTok Ads. All records of the segment correspond to a unique conversion action (for instance, CompletePayment).

• Activating the segment to the TikTok Ads destination to start sending data.

DinMo will be sending all the new conversion events each time the activation is running.

Destination setup

To start sending web conversion events, you are first required to create a TikTok Ads destination with the corresponding destination service.

You will need to specify the Advertiser ID and the Pixel to which your events will be sent.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment containing all your conversion events created, you can create an activation to start sending Web Conversions data to TikTok Ads right away.

Event type

You can choose to create a custom or standard event:

• If you choose custom event, you just have to right the name of the event you wish

• If you choose standard event, the name must be one of these accepted values: AddPaymentInfo, AddToCart, AddToWishlist, ClickButton, CompletePayment, CompleteRegistration, Contact, Download, InitiateCheckout, PlaceAnOrder, Search, SubmitForm, Subscribe, or ViewContent.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to TikTok Ads. Any non mapped fields in your segment will not be sent to TikTok Ads.

You must map the following fields:

• Event Time: The timestamp when the conversion took place

• Event ID: The identifier of the conversion

• URL: The page location where the conversion took place

• One user property: You need, at least one user property, between emails or phones.

The more user properties mapped, the most likely TikTok will be able to identify the users.

Scheduling

In this section, specify how often the conversions should be sent to TikTok Ads.

All new conversions will be sent in batch to TikTok Ads at the specified time interval.

We highly recommend setting up at least a daily schedule frequency. TikTok Ads might indeed reject old conversions.

Warnings

In this section, specify if you want to receive warning for your TikTok Ads activation.

Consult the specific section to learn more about sync warnings.