Export audiences

Overview

In this destination service, DinMo will create audiences and keep them up to date in Google Display & Video 360.

To do so, you will need to go through these three steps:

• Creating a Google Display & Video 360 destination. Refer to the corresponding section for more info.

• Creating a user segment composed of all the users that will populate your Google Display & Video 360 audience. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

• Activating the segment to the Google Display & Video 360 destination to start sending data. Refer to the corresponding section for more info.

Each time the activation will be running:

• Any new user entering your DinMo segment will be added to your Google Display & Video 360 audience

Note that only users who have an identifier (phone number or email address) linked to a Google account will be present in your Google Display & Video 360 audience.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start exporting audiences, you are first required to create a Google Display & Video 360 destination with the corresponding destination service.

You will need to specify the ad account in which your audience will be created, and the data type to be sent to Google Display & Video 360.

• contact_info is the most popular choice and is used for managing contacts identified by emails or phone numbers.

• mobile_id will recognize each of the users you send with their mobile identifier

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to Google Display & Video 360 does not have the permissions for this account.

Optional: Setup default activation settings

At the end of the destination creation, you will be proposed to setup Default Activation Settings. This step is optional, but is highly recommended to facilitate the activation process.

By configuring default settings, synchronizing all your audiences to Google Display & Video 360 will just take one click. Without default settings, you will be required to go through the configuration each time you activate a new audience.

Note that even if you setup default settings, you will still be able to adjust activation settings for each of your audiences if you wish to.

Refer to the Activation configuration section for more info about the default settings configuration process.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment created, you can create an activation to start sending data to Google Display & Video 360 right away. The segment will be exported as a new audience in Google Display & Video 360.

Activation Name and Description

In this section, the name you enter will be the name given to the audience created in Google Display & Video 360. You may also optionally enter a description, that will be attached to the audience in Google Display & Video 360.

By default, and if you activate your segment using the default activation settings, the name of the audience will be the DinMo segment name, and the description will be the DinMo segment description.

User consent

Since early 2024, it is mandatory to send user consent modes to Google for:

• Ad user data

• Ad Personalization

Failure to comply will result in Google stopping the processing of the data you send.

Google only enable to apply consent modes to the entire customer list you send, and not at a user granularity. You must fill in the two consent fields. Make sure the segment you are synchronizing to Google respect the user consent policy.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to Google Display & Video 360. Any non mapped fields in your segment will not be sent to Google Ads.

Google Display & Video 360 will use the fields you send to recognize each user of your segment. The higher the number of fields you send, the most likely Google will be able to identify the users.

Scheduling

In this section, specify how often the audience should be updated in Google Display & Video 360. Every time the audience is updated:

• Any new user having entered your DinMo segment since the last update will be added to your Google Display & Video 360 audience

• Any user having left your DinMo segment since the last update will be removed from your Google Display & Video 360 audience