Adjust conversion events


With this destination service, DinMo will adjust the value of conversion events which were already sent to Google Ads.

To do so, you will need to go through these three steps:

  • Creating a Google Ads destination. Refer to the corresponding section for more info.

  • Creating an event segment composed of all the events you wish to adjust in Google Ads. The segment should contain the restatement value for each events. All records of the segment should also correspond to a unique conversion action (for instance, purchase). Google Ads will reject any attempt to adjust events that happened less than 24h ago. Thus, make sure the segment only contains events which are at least 24h old. Refer to this step-by-step tutorial to learn how to build segments without SQL in DinMo.

  • Activating the segment to the Google Ads destination to start sending data. Refer to the corresponding section for more info.

DinMo will be adjusting all the new conversion events each time the activation is running.

Destination setup

Learn how to create such a destination in our step-by-step tutorial

To start adjusting conversion events, you are first required to create a Google Ads destination with the corresponding destination service.

You will need to specify the ad account (also named Customer Id) to which the events to be adjusted are sent.

Note: If the ad account you seek is not listed, it means that the user who connected DinMo to Google Ads does not have the permissions for this account.

Activation configuration

Learn how to activate a segment in our step-by-step tutorial

Once the destination has been setup, and your DinMo segment containing all your events with their adjustment values created, you can create an activation to start sending data to Google Ads right away.

Conversion Action

When setting up a activation, you need to specify the related conversion action. All records of the segment will be considered as conversion events of the selected action (for instance, 'Drive to store', 'Purchase', etc.).

Make sure your segment only contains conversions of the selected type.

Fields mapping

In the Fields mapping section, you are asked to specify the meaning of the fields of your segment that you wish to send to Google Ads. Any non mapped fields in your segment will not be sent to Google Ads.

Google Ads will use the fields you send to find the conversion to adjust, and the restatement value which will replace the current value.

You must map the following fields:

  • Order Id or GCLID (One required): The identifier of the conversion you wish to adjust

  • Restatement value (Required): The new conversion value which will replace the current one

If you mapped the GCLID field, you must then map the following field as well:

  • Conversion time: The timestamp when the conversion to be adjusted took place

Please not that if the type of the conversion is equal to WEBPAGE, then, the Order Id must be specified.


In this section, specify how often the conversions adjustments should be sent to Google Ads.

All new conversions will be adjusted in batch to Google Ads at the specified time interval.

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